Dive at 2:00 a.m. - September 23,2025

[Posted： 2025/09/23]

2AM Brain Dump by Kazuhiro Tanaka

Today's Topic (Sept. 23, 2025, 2:00 AM): "Smell"?Yes, Smell.

At exactly 2AM, under the influence of high-octane late-night brainwaves, a wild thought popped into my head.

Now that I've sobered up a bit, I'm just gonna write it down exactly as it came.

No shame. No filter. Let's go.

So, let's talk about smell.

When I buy stuff, I often go with my nose.

And I don't mean food like grilled eel or fancy perfume.

I mean books.

Yeah, books.

That delicious aroma of fresh ink and paper?

Absolutely irresistible.

In fact, there are bookstores I've avoided purely because I didn't vibe with their smell.

Not because they were moldy or anything. Just… wrong nose energy.

Which means, even when smell shouldn't matter,

it totally does.

This might mean?bear with me here?that if we were to analyze the correlation between smell and purchase behavior,

we might discover a new frontier in business strategy.

Or not.

Who knows, man?

All I know is:

I love the smell of books.

Also:

I used to love the smell of those old-school fridges in candy shops?the ones filled with sketchy ice cream.

Totally nostalgic.

And don't get me started on the smell of brand-new electronics.

That scent?

It makes me feel like I could FLY.