Dive at 2:00 a.m. - September 26,2025

[Posted： 2025/09/26]

2AM Brain Dump ? Sept 26, 2025

Tonight's Midnight Brainstorm: Product Names Have Gone Too Far

At 2AM, riding that familiar wave of chaotic late-night energy,

I had another weird thought.

Now that I've returned to sanity (somewhat),

I'm gonna write it down?raw and unfiltered.

Even if it's embarrassing. ESPECIALLY if it's embarrassing.

So, today's 2AM mind trip: Product names in Japan are getting weirdly informative.

Take this one for example:

“Oh My's Quick-Boil Salad Macaroni.”

Just from the name alone, you learn:

It's macaroni.

You're supposed to boil it.

It boils quickly.

It's mainly for salads.

Even if someone has never seen macaroni in their life, the name basically screams,

“You boil it. Then you throw it in a salad. Done.”

That's impressive.

And then I thought…

Hey, what if this naming style was applied to video games?

Like, take one of my games?"Jusan" (呪惨).

Sure, the name sounds spooky and horror-y.

But it doesn't tell you how you're supposed to enjoy it.

When? Where? What kind of vibe?

So, what if I rebranded it, macaroni-style:

“Perfect for Long Autumn Nights! A Relaxing Mystery-Solving Escape Game Featuring Intense Battles with Vengeful Spirits ? JUSAN!”

Boom. Now we're talkin'.

Clear as day. You know when to play it, how to play it, and what's gonna eat your soul.

Kazuhiro's 5AM Follow-up Comment

Let's be real. That new title? Super lame.

But also… kinda useful?

Back in the day, I preferred games that were massive, 100+ hour epics.

Now, with life being what it is, I need to know upfront:

“Can I finish this in a week?”

“Is it a chill-before-bed kind of game, or will it haunt my dreams?”

Sure, games aren't noodles or laundry detergent.

But maybe… just maybe… we could learn a thing or two from how macaroni brands market their stuff.